NACA Sells Out Its Top Spot

In the midst of ongoing legal issues over derogatory domain names with the Association for the Promotion of Campus Activities and Campus Activities Magazine, the National Association of Campus Activities launched a new website to accommodate it's growing menu of support tools related to student affairs. The reach of NACA is impressive and over the years they've collected a solid database of content to support student affairs professionals.

However, new sites are not always better. Beyond the confusing navigation, what bothers me the most is NACA sold their homepage top spot to a 3rd party vendor. When I visited the site for the first time, I took a double take because I thought I'd accidently mistyped the web address. Try it out yourself and tell me what you think.

I think the NACA brand is hurt by being smoothered under a massive banner ad that covers the whole page. Unless maybe the two companies formed a parternship or Fantasy World Entertainment bought NACA. Then it would all make sense.