The Student Affairs Blog

Beyond Facebook Applications

"A dot.com is on the computer. When you go there, you do something on it." 

Ahhh, the wisdom of a kindergartner describing my latest foray into Web 2.0. 

So what is that something?  What does it do for us in Student Affairs? 

I was an early adopter of Facebook on my campus.  By early, I mean somewhere in between the university rollout in 2004 and before high schools were invited to join in September 2005...early by Midwest standards.  Facebook became a novelty for checking the pulse of my students and colleagues.  It was humorous to argue its merits and always sparked interesting conversation among my student leaders.  When did facebooking became a verb?

The class of 2010 arrived on campus as the first group of students to have Facebook in high school.  They were networked, had added a truckload of university "friends", and expected me to be in tune with their needs.  Just as Kevin discussed in the Strange Power of the Go-Getter Freshman, they used Facebook Messages for email because it was easier than looking up my actual email address.   I had a responsibility to become a Facebook user, not just a guest.

Iowa State's Facebook network has 36,477 members up from 21,500 in January 2006.  There have been 222 Facebook story references in the Iowa State Daily.  Online identity is discussed in our campus orientation programs and is a lecture topic in my first-year seminar.  I am a frequent Facebook advertiser and have profiles pages for each of the programs I coordinate.  I also recognize the interpersonal divide that social networking sites such as Facebook and MySpace may create for students seeking meaningful connections to peers and the university.

Searching for utility in student social networking, I helped initiate Red Rover on our campus to link new students to clubs and student leaders.  With nearly 700 registered campus organizations, our students need useful navigation tools.  I am now spending my summer tracking down our many student leaders (on internships in remote destinations without email access) to engage them in this new web tool. 

Applications like Red Rover build connections so students can move beyond Super Poke to actual networking through shared campus interests.  How cool is that?  A Facebook application where your students can do something besides stalk their friends. 

Creating A Contemporary Mission Statement

Every organization on campus needs a Mission Statement.  As a matter of fact, every department and office on campus should have a Mission Statement.  While it sounds like a pretty simple matter to create a mission, it's more difficult and requires more thought than you might initially consider.

The modern mission statement is far different than it's predecessor.  How can that be?  Isn't a mission statement just the purpose for an organization?  Shouldn't it be simple to capture your purpose in a few words?

Here's the difference in the modern Mission Statement:  it explains why. 

Old school mission statements defined what an organization did.  Contemporary mission statements define why an organization does what it does.

See, it's really the why we do things that matters.

Let me give you an example.  I worked with a history and natural science museum to create a new mission statement.  Their old mission was typical.  It explained what the museum did:  maintained a collection of native plants, animals, and historic buildings and presented programs to the public.

I started out the rewrite by asking everyone why the museum was important.  I talked with staff, volunteers, board members, visitors, any one who had an opinion.  Why was all the stuff the museum did important?

I discovered that the museum had a higher mission than just collecting artifacts.  All of the collections were simple tools serving a bigger goal.   

In the end, this became the new Mission Statement:  "The Museum promotes knowledge and understanding of the area's cultural history and natural environment, inspiring people to enrich their lives and build a better community."

The real mission of the organization was to inspire people to enrich their lives, and to thereby create a better community.  That was why volunteers gave their time.  That was why staff members worked long hours without complaint.  That was why donors provided funding.  Collecting artifacts and presenting exhibits just assisted in reaching that end goal.

Think about applying that lesson to your organization and office.  Take a look at your mission statement.  Does it define what you do?  Redevelop it so that it explains why you do what you do.  What is your ultimate purpose?